Finance · AI · Strategy · Analytics

Ishita.
Analyst.
Builder.

BBA (Hons.) — O.P. Jindal Global University · 3rd Rank Holder. Bridging quantitative finance, AI, and information systems to turn complex problems into clear, evidence-backed decisions.

Financial Modelling AI & GenAI Python · MySQL Quant Strategy Behavioural Finance Marketing Analytics
Live Portfolio Snapshot
8+
7+
6+
3rd
Finance & Strategy45%
AI / Analytics35%
Marketing & Ops20%
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About Me

Finance, AI & Everything In Between

BBA (Hons.), OPGJU.
Rank 3 · GPA 7.7/8.
Delhi, India.

I'm a final-year BBA student at O.P. Jindal Global University specialising across Finance, Marketing, and OB-HR — ranked 3rd in my batch. My work sits at the convergence of financial modelling, AI-powered analytics, and strategic thinking, shaped by hands-on experience at EY, McKinsey's Forward Learners Program, and C-DEP, among others.

I've worked on research spanning Nifty 50 quant strategies, industry trade analysis, and the governance economics of resource-rich nations. Currently building a Stock Advisory Platform (algorithmic trading conceptualisation) and a Financial Calculator tool — two simulation projects that reflect how I think: rigorously analytical, practically oriented.

Beyond the numbers, I write about the behavioural and systemic dimensions of markets — certified in Behavioural Finance (Duke/Coursera) and Financial Markets (Yale/Coursera), and actively exploring how GenAI is reshaping the analyst's role in modern finance.

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Finance & Strategy
Valuation, corporate finance, quant strategy, EPC/BOT infrastructure modelling.
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AI & GenAI
LLM prompting, ChatGPT in Finance, AI-assisted research and decision systems.
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Technical Tools
Python, MySQL, Excel (Intermediate); R, Tableau (Beginner); Graphic Design.
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Research & Writing
Trade analysis, leadership studies, branding, dark web MIS security, resource economics.
Projects

Selected Work

Finance · Ongoing Simulation

Stock Advisory Platform

Algorithmic trading conceptualisation project — building a platform that delivers data-driven stock advisory outputs using rule-based and quant logic for Indian financial markets.

Algo TradingPythonFinance
View Project
Finance · Research · Ongoing

Nifty 50 Quant Strategy Study

Comparative analysis of different trading strategies on a Nifty 50 portfolio over 10 years — evaluating returns, drawdowns, and risk-adjusted performance across methodologies.

QuantNifty 50Portfolio
View Research
Finance · Tool

Financial Calculator

An interactive financial calculator covering time value of money, loan amortisation, and investment return scenarios — built as a practical decision-support tool.

HTMLFinanceTool
Launch Tool
Research · PDF

Phthalic Anhydride Industry Analysis

Sector study conducted at C-DEP (2024) examining the Indian Phthalic Anhydride industry — production landscape, trade flows, demand drivers, and competitive dynamics.

Industry ResearchTradeIndia
Read Report
Research · PDF

Resource to Ruins: Dutch Disease & Governance

Institutional economics research on how resource-rich nations mismanage windfalls — analysing the Dutch Disease, governance failures, and policy lessons from global case studies.

Institutional EconPolicyResearch
Read Paper
Analytics · Research

Social Media Fads & Buying Behaviour

Research study on the influence of social media trends on consumer purchasing decisions — combining behavioural finance theory with digital analytics and marketing data.

Behavioural FinanceMarketingAnalytics
View Study
Writing

Thinking Out Loud

Behavioural Finance 2025

Why Investors Are Irrational — and Why That's Predictable

Lessons from my Behavioural Finance certification (Duke/Coursera) on the biases that move markets and how knowing them changes the way I read financial data.

Read
Branding & Analytics 2024

The Psychology of Colour and Font in Brand Perception

A research-backed look at how visual design choices in branding influence consumer trust, recall, and buying behaviour — and what the data actually says versus conventional wisdom.

Read
Institutional Economics 2024

Resource Curse: When Wealth Becomes a Trap

Drawing on my research on Dutch Disease and governance failures — why oil-rich, mineral-rich nations so often end up worse off, and what institutional design can do about it.

Read
Contact

Let's Connect

I'm open to conversations about finance, AI research, collaborative projects, internships, or consulting. If my work resonates — or if you want to debate quant strategy, institutional economics, or the future of AI in markets — reach out.

Send a Message